Sunday, June 22, 2014

The “What”s, “Why”s and “How”s of Digital Analytics

When was the last time that you actually measured and analysed all the data you possessed? I am talking about any data, which may not necessarily be connected to a business or your customers. It can be your tax returns, your monthly bills, the number of steps you walk or jog each day, or anything else for that matter.
The truth is, we have access to a huge bank of data today, each and every one of us. It makes it tough for us to prioritise and analyse the information in hand, which often proves to be extremely necessary for us.
Today, I am primarily discussing analysis of data related to businesses and their online and digital presence – which makes digital analytics my particular area of discussion.
What is digital analytics?
Digital analytics can be a lot of things. However, in short, it is an analysis of data related to:
  • Qualitative and quantitative analysis of your business data
  • Competitors’ data analysis
  • Marketing and industry analysis
  • Client and customer analysis
  • Planning and strategizing based on the above analyses to grow a business or an effort
In short, digital analytics is what you do to gain and measure data on your business, your competitors, your clients, the industry your business relates to. Such data can then be used to leverage your business and strategies the plans and direction they need to grow above the competition, improve quality, strengthen your brand recall and see better returns on investments.
The life of an ideal digital analyst
As a digital analyst, you will have a good number of things on your plate, each and every day. Studying customers is something that you would probably have to start with. You would need to analyse customer behaviour, identify the trends, anticipate the reactions and literally plan to improve the number of conversions based on this data.
There are many factors that need a close analysis here. These are:
  • Keyword data
  • Location based traffic analysis
  • Time based sales performance
  • Performance of the various marketing channels
  • Real time visitor behaviour on business websites
  • Analysis of sales based on the device being used
  • Analysis of change in behaviour based on changes in websites and online platforms
  • A-B testing and other test result analysis
  • Study of customer surveys, reviews, feedback and testimonials
  • Technical analysis of web portals and business websites
It is sad that as analysts we often pay more attention towards collecting and collating the above data than actually measuring, understanding and implementing it to help businesses grow.
How is it done?
All analysis must have a larger goal driving the process. There must be a solid reason why you would even want to invest your time on such an analysis. Therefore, as an analyst, your first priority would be to identify the objectives and understand what the outcomes are likely to be. This would also give you a clear indication of what data you should be looking for here.
For example, the objective of your analysis may be to understand how you can grow the traffic to your website by 10% within 2 months.
Next, you need a strategy in place. How do plan to acquire and accumulate the information and data that needs to be analysed? What channels will you be targeting and what are the likely tools that you should be using?
For example,
· You may want to implement Google Analytics code on your online platforms
· You may even want to run a survey that your clients and customers would fill up to get a reward
· You may look into social media channels to acquire data on customer behaviour as well
The outcome
Well, depending on how well you are able to interpret the data, you need to come up with new plans or may have to think about modifying your existing campaigns. Once again, the strategies and the new action plans must relate directly to the original objectives you had in the first place.
It is very easy to come across other areas that require your attention too. But concentrating on those areas may actually dilute the actual purpose of the analysis. You should plan another campaign to focus on such information, only after you have taken care of the current requirements!
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Wednesday, December 18, 2013

An Interesting clip of Matt on how Google handles duplicate content

Matt released another video to help all webmasters and I find the link in his tweets.
Matt Cutts tweet
The video makes me clear about the duplicate content issue. Usually at the time of audit we check internal and external duplication to make my website content unique. But today I learned in depth watching this video, where he has stated “How does Google handle duplicate content?

According to matt cuts, 25 or 30 % of all the web content is duplicated. So, duplicate content does happen when people quote a paragraph and link the blog. So, it’s not the case that every single time a duplicate content is a spam. The fact is Google looks for duplicate content and when found, it often tries to group it all together, and treat it as if it’s just one piece of content. So, most of the time, suppose one is starting to return a set of search results, and there are two pages that are actually kind of identical, since they are duplicates, Google shows one of those pages and would crowd the other result out, and then one gets to the bottom of the search results.

Now that’s sad, it’s certainly the case that one does nothing but engages in content duplication and also it is done in an abusive, deceptive and malicious or in a manipulative way, it resorts the right to take action as spam.
If someone is showing content of another blog through RSS feed but not adding any extra value to the content, it would be more likely to be viewed as spam.

Matt also says,
“If one is automatically generating stuff that’s coming from nothing but an RSS feed one is not adding a lot of value so that duplicate content might be a little bit more likely to be viewed as spam.”
But when one is just making a regular website and he is worried, whether he has something on dot com and dot co dot uk or he might have two versions of terms and conditions, an older version or a newer version, or something like that. And that’s when a duplicate content happens all the time on the web. And it really don’t need to be stressed about the notion that one might have a little bit of duplicate content as long as one is not trying to massively copy from any journal or blogs.

Now I am a bit confused. As a SEO strategist I always suggest my clients to keep the content unique and 100% copyscape free as post panda the impact of duplicate content has become much more severe.
I learned three different type of duplication that can be a risky factor in SEO, which are: (1) True Duplication, (2) Near Duplication, and (3) Cross-domain Duplication.

But in this video matt stated that somewhere between 25% to 30% of the content on the web is duplicated and it does happen. So I think we can use someone’s statement as quotation and that will not consider as duplication but still 30% is huge.

Another point he has mentioned in the video that there is no reason to be worried that if you have multiple domain with same content. Then why will people use cross domain canonical tag. We know that search engines will generally take one version and filter the others out but still we need to use the canonical tag to avoid cross domain duplication. If we take this video as statement then we can say that Near Duplication, and Cross-domain Duplication is still considerable. Only we need to take care about true duplication.
What do you think?
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Sunday, December 15, 2013

Important Message to all guest bloggers "Google will penalize guest blogging sites"

Again I say content is king. As an SEO person, I also do not allow my Guest-Blogger friends to publish any low quality content. There are many who try to write content, oops! Spin content and try to publish in different websites to generate backlinks. This is really not a good step to SEO as Google pays regular attention to this kind of activities.


“Content is king” and Bill Gates also confirmed the same in his writing back in 1996. (Note: the content is not live now. The way-back machine helped me to find this). Thank you Mr. Craig Bailey to publish this article again.

If you still want to publish any spined content or any copied article with the source mentioned, that will not going to help you.
If you are a publisher (who manage blogs and looks for quality content) or a Guest writer who is looking for a quality blog to publish an article, both of you need to know the basic rules:
  • Rule Number One: Google always likes quality informative content and relevancy.
  • Rule Number Two: Google doesn't like copied & spun content and indecisive backlinks.
    So it would be an alert rather a suggestion that please don’t allow guest bloggers to post any article, where the purpose is only to generate a link, please think about the readers also.
    Do check this video by matts “What is Google's view on guest blogging for links?
If people are mistreating low quality guest posting in order to obtain a link without any effort to create an informative content, then according to matt, Google will certainly look into it. There is an alert in this video:
No one can recommend acceptance of this kind of tactics as a way of building links. Guest blogging with the similar topic on multiple blogs is another spam technique and the same goes for spinning articles too.
Here are five guidelines to all bloggers who accept guest post:
  • Number one: Authors must have a good track record of Guest blogging. And make sure they are not linking to any sites that are spammy.
  • Number Two: An author Bio link should go to the author profile page or to his/her own blog not to any commercial website.
  • Number three: The content must be unique and detailed to the topic. Do not receive any article that has already covered in any other blog.
  • Number Four: I find many bloggers provide author access to the guest blogger, please don’t do so. There are many bloggers who are so desperate and can do anything for money.
  • Number Five: No matter who writes the content, you should keep the ownership. As the writer can publish the same content to another blog and that will cause duplication. Publishing the content by their name is good but you should keep the rights.
Another set of messages that I would like to pass to the guest bloggers, who wants to publish their own unique content to webmasters blog as a guest writer:
  • Number one: Please check if the blog has good domain authority and quality traffic. Please do check with www.compete.com
  • Number Two: Please analyze the domain and make sure that is not built for advertising and link selling purpose only. You will find many blogs that have been created only to publish guest posts and earning money through adsence and selling links. I will suggest you please don’t go with those blogs as you won’t get quality reader there who will value your content.
  • Number Three: You may wish to publish your content in a blog that has good Pagerank, but please ensure it is not fake or dropped domain. Please do check with web.archive.org and also the recent cache in Google.
  • Number Four: Please do also check with SEO risky factors like one blog post is linking to finance site and another is linking to Viagra selling site. Make sure the blog is not selling links.
  • And Number Five: Please check the blog is already not banned with Google.
Hope this article will help you to be active in the SEO industry.
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Monday, December 2, 2013

App Store Optimization is the new game in Digital marketing

We all know mobile app marketing is one the key techniques in most of digital marketing activities. And less people go for this option due to high budget. But with numerous challenging apps accessible within Google Play and iTunes, app store optimization (ASO) is now very crucial for driving traffic to the particular app; specifically for those which aren’t developed by any recognized brands. Nowadays, demand for an app is really high. As day by day Android and IOS users are increasing


See the latest statistics:

Looking at the charts we can easily understand how important app marketing is? Specially for Android

App Store Optimization will help you get more traffic in small budgets.

How do you improve your ranking in App Search Result Page?
Here’s a bit by bit direction on how to get outstanding results in app search result page, in the end driving more traffic to the app.
Your app Name
  • Choosing the right phrase that describes your app
The ultimate philosophy of Search engine optimization will also work for ASO.  Write your AppStore page Meta title and description using the right keywords that your targeted audience might be searching for.
v  Think about the keywords related to the app you want to sell.
v  Which keywords are also used in similar app
v  Search with primary keywords on the App Store and discover who the performers are.
v  To some extent less popular key phrase with medium competition will also help you a great deal.
v  Localize your keywords to make your app accepted in certain geographic locations.
  • Create an eye-catching icon or logo for your app
The app’s icon is one of the primary things a user will see about your app. Make sure the app icon should be eye-catching to make people click, and unique to express its use:
  • Write an unique description that forces user to download
v  Write a small brief about your app and user must read it within 5 seconds
v  Using bullet points would be an advantage
v  Emphasize on the USP of your app
v  Provide contact details for support.
‘Promoting your app on Google Plus will be an added advantage for Google Play‘
  • Use screenshots 
One of the most significant aspects of promotion of your app on iTunes and Google Play is to use high-class screenshots. Based on how gorgeous it looks in the screenshots, most of the users will frame their mind about downloading.
Note: For iTunes the screenshots can be changed once you update, so ensure that you get it right.
v  Reviews and Ratings:
v  Well when I personally download any app from appstore, I always find the best rated app and also read the reviews. So you can ask you friends to write positive reviews to attract more users.
v  Make sure your app testing team writes their comments on the app and you can also ask your friend to give their valuable feedback and ratings.
  • Update your apps according to OS updates.
Create a video:
Create a video that show how the app works on your device. And publish it in your YouTube channel or you can also promote the same via Google plus or Facebook timeline. Now you will find more and more traffic to app.
People who have a bit more budget to advertise they certainly go for “Mobile display advertising” and “In-app advertising
I find there are many who searches for “Google play ranking algorithm”, Friends, we all know Google understand what is natural and there is nothing in Organic ASO, the ranking will always depend on installs vs. uninstalls rates, Good rating and reviews.

Enjoy creating new app and optimize to reach your targeted audience.
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Wednesday, October 3, 2012

Emoticons vs. emotions

The widely used emoticons have their vivid place in our virtual communication and are not going to give their place to anything else. When we switch on the Internet there starts the stream of emoticons on Facebook, Twitter, Google Plus, etc.
Who can imagine his/her online communication without them? Our first message to a Facebook friend starts with a smile and ends with the same. But what do we get from it? What emotions do we have in real life while speaking with them via internet? All this emotions provide emoticons instead of us.
The emoticons have a very old history.According to Wikipedia, emoticons have been used since 19-th century. They have been used, firstly, for casual and humorous writing. But the digital proposal of emoticons has been on 19 of September, 1982. The idea belongs to Scott Fahlman of Carnegie Mellon University in Pittsburgh, Pennsylvania.
We will remember Scott Fahlman longer, as feelings step by step give their place to signs and we start the process of becoming robots.
Remember your latest message or status on Facebook. I am sure that it contains at least this emoticons. They are everywhere, they smile, they giggle they cry but what do we feel, is not clear yet.
Face-to-face communication behind the mountains
Sometimes people are in need of someone who will sit next to them, and will look in his/her eyes. The society misses face-to-face communication, and you say technical development.
The majority of us do not feel how everything is being changed around us, only several years later we will arouse our heads and will see that there is no one even to talk with. Everyone is sitting in front of his/her computer and doing something. They do not have time to meet in real life, their communication is just through social networks. This is Social Media addiction which is no worse other serious diseases.
The growing disaster
The society is filled with widespread computerization. If once it was possible to sit in a cafe or somewhere else and by accident to get acquainted with people of the same interest, nowadays this kind habit has become vanished by laptops, iPhones, iPads. People gather in one place but do not even notice the existence of each other.
There was such time when we dreamed about being alone;being far from the eye of public, but today this distance between people is too large. I have fears that in the upcoming years the youth will be unable to communicate with real people. The gap between each other day by day becomes deeper.
How to avoid becoming a zombie
If you have decided to change your life and start it from a new list, then you may just start from the Internet. Imagine your life without it at least during the weekend. Call the closest friends, go together somewhere and have fun. While speaking look at each others’ eyes, and compare the smile of your friend with your favorite emoticon. Do you see the difference?
I agree that this is 21-st century and you think about ways to increase your twitter followers more than going countryside.But whatever it is do not forger friends of real life. Let it be 3 of them in real, than 3 hundred of them virtual.
I may sound pragmatic but these are the real feelings which a human being can feel: laughing, crying, singing, reading etc. If you have lacked face-to-face communication as well, if you are afraid of becoming a zombie, who spends the 80 per cent of his/her day on the internet than organize a party and enjoy your weekend with friends of real life.
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Friday, May 18, 2012

Digital marketing is a good practice to improve ROI

Digital Marketing is defined by as “Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.” So from this we can say that this is the most powerful tool in the present times to promote business and pull customers. Digital marketing is not the traditional way of marketing products rather it includes the latest technology to market products and also receive feedback form the customers. In fact, digital marketing has brought customers close to the sellers. The feedback process has become fast and easy through this method. 


Using the internet to promote one’s business is cost effective. You can expect a reasonable return on investment with the help of digital marketing. Digital media is growing in leaps and bounds and investing in such a medium will be an investment and not an expense since you can expect a hefty return on investment. Digital marketing is becoming the chosen way of promotion because it provides facts and figures regarding the cost of the campaign, number of people visiting the website, conversion rate. You can see the progress in front of your eyes. 

Digital marketing strategy that you use engages customers through the RACE process which is Reach-Act-Convert-Engage. Customer acquisition, conversion, retention, segmentation and targeting all are strategies for digital marketing. Tag management system or the TMS is believed to be one of the best digital marketing strategies to get the ROI from digital marketing. The TMS has provided brilliant results in the world market with reduced costs and increased efficiency. TMS has opened new vistas for digital marketers by increasing the scope for maximizing the results. SEO is another tied, tested and proven digital marketing strategy by increasing visitors to a website and landing up in the top positions of the search engines. 

According to experts the market is becoming complex. Hence, the data driven tools will be more helpful for digital marketers to pull customers. The trend throughout 2011 to 2012 to stress on social media, email marketing, web analytics, paid search marketing and natural search marketing approaches. Using engagement strategies is vital to get customers and retain them. Analytical tools are available to digital marketers to optimize their performance. 

Using a proper digital marketing strategy will provide you the correct direction, will let you know your online market share, let you know your online customers, existing competition and your market position. Digital media is not new anymore and therefore having a proper digital marketing strategy and implementing it is the best way to earn money, make more business and receive return on investments. Digital media is a powerful media now with a wide reach. Using different digital marketing strategies will ensure profits for your business.
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Saturday, May 5, 2012

Google’s Focus on Quality Standard through Penguin Update

All of us who knew about GooglePanda algorithm can make sense out of Google Penguin Update. Penguin is a modified version of the Panda. Although we don’t know why Google is using the names of animals in its effort to curb web spamming, yet we, who work on and through the internet on a daily basis, need to know about the updates. Penguin unlike Panda is more powerful in tracking down websites using black hat techniques to feature in the first few rankings of Google’s search results. Hence, it is a kind of warning to the webmasters to be careful regarding content and overall website quality.

feedback on recent penguine update


Penguin has already tracked down several websites featuring in the first few search results which do not deserve the place. According to Matt Cutts from Google, this is an attempt to make the search experience better for Google users by cutting down on the websites which are faking quality. These websites which use techniques like keyword stuffing, cloaking and hiding links and texts are making the search experience worse for users. The Penguin is going to rule with an iron fist in maintaining the strict quality standard of the websites featuring in the top search results.


This step was taken by Google to encourage webmasters to use white hat techniques to propel the ranking of their websites. This will not only help in maintaining the standard, but also in improving the user experience. Penguin is also capable of tracking duplicate content which is also employed by webmasters to win traffic. This is a popular black hat technique used wide across to spam Google. However, this is one of those areas where the Penguin algorithm might fail to function properly leaving room for errors. Penguin is not best while tracking duplicate content and moreover creating duplicate content is not penalized by Google. As far as the other black hat techniques are concerned, Penguin seems to be quite powerful in tracking them down.


So, if you are noticing a quick downfall in your website statistics, chances are that you have been hit by Penguin. However, do not get scared since there are ways in which you can avoid being hit and also ways which can help you recover from the downfall. One of the best ways to avoid being hit by Penguin is to use simple words and avoid industry jargon. Do guest posting carefully and avoid unnatural link exchange. With all the focus on quality, the time has become difficult for bloggers. Over optimization in any form will be punished once it is tracked through Penguin. However, in case you are hit and you think Google is wrong, you are welcome to file a reconsideration request explaining the fact.


Penguin is considerably a new update and there is every chance that it is flawed. Internet is already abuzz with a few criticisms regarding the functioning of Penguin algorithm. We have to wait and find out whether Penguin has been able to provide the best and desired results for Google and its users.

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Monday, September 26, 2011

Official Google Webmaster Central Blog: Pagination with rel=“next” and rel=“prev”

Official Google Webmaster Central Blog: Pagination with rel=“next” and rel=“prev”: Webmaster level: Intermediate to Advanced Much like rel=”canonical” acts a strong hint for duplicate content, you can now use the HTML li...
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Monday, August 15, 2011

SEO technique by experts that may create or smash online community

The experts Jonathan Allen and Rich Tehrani have joined forces in a recent SEO and Online Communities webinar in order to give the audiences the latest research and best practices on SEO technique and Search Marketing tactics that you need to avoid. It was brought to light by Jonathan Allen and Rich Tehrani through the discussion that the online communities are becoming more and more popular because of SEO technique and good content which provides valuable information to its visitors, something the search engines would love to look for in a website. 

2 Top techniques of SEO
Read on to know 2 top techniques of SEO:
Good content is necessary – During the webinar, it was pointed out by Allen and Tehrani that the latest search engine algorithm changes have thrown impale in some company’s ranking. This is because these companies are providing remuneration to the most valuable and good content. This shows that the companies are putting focus on their content which needs to be both SEO friendly as well as it should be able to generate good response from the readers. It was asked by a webinar attendee that how the knowledge base of industry or technology information have impact on the search engine results. The answer to this question is that the more information you will have, the better you will have your search ranking if your information is correct and organized properly. So, it is very important that you select the SEO technique carefully in order to present your information before the eyes of the readers.
Proper and credible content – Online communities can be said as the right way to present your credible content. It was asked by a participant the element design that works the best. The speaker replied that the navigation links which helps to find your content easily is key. You should not put too many advertisements or promotional content in a single page. Rather, you should try to make your web page informative and educational. This is the reason for the online communities to be so effective in helping SEO and provide a position to your company. The objective of the online communities is not only to promote a particular brand but also reveal that your company has the most valuable educational information that the customers generally look for. This will enable the visitors to visit your website again and again as long as your website is designed properly and has fresh content. You need to change the advertisements and the content of your website from time to time in order to have more and more customers to visit your website. Another way to attract more and more customers to your website is to spread the content on your website making it multi-page communities. This will help the users to find your content much easily. You should think about your users and develop your website according to that in order to help them understand properly.
SEO technique is not a very easy process. It is seen that the online communities get high rank in the search engine results in around 3-6 months. The terms you may be looking to rank your website is an important factor to let your website rank high in the search engine results. Finally, it is the content that matters the most. The more fresh content you upload in your website, the faster you will be able to rank your website high in the search engine results. Try to keep in mind that only updating your latest links on Twitter will not help. Google is not taking links from Twitter in its rankings any more. So, you need to be thoughtful about the places where you are going to post your content such as any relevant forums, industry sites or on LinkedIn.


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Monday, April 25, 2011

Do you think your sites are getting degraded in Google? Have knowledge of Panda or Farmer update


Certainly article submission is one of the effective off-page SEO tactics. But now you have to be a bit restricted while applying such tricks. Previously, one and all in the SEO world were alert to the algorithmic update Google launched in (on) 23rd of February (2011 and several reputed sites have been affected because of this Panda or Farmer update. Say wisegeek.com, one of my favorite article site where I get a perfect definition on more or less every topic. But after this update it lost many visitors. See the Image below… and I know most of you are aware about it.


You can see not only wisegeek.com there are many sites that have been affected. And most of these are human edited article directory; say ezinearticles.com, hubpages.com, associatedcontent.com, articlebase.com and many others. Basically such directories are used by webmasters to get a content link from an article to boost their site in Search Engine Result Page. Most of the off page optimizer submit one article to 10 to 15 directories to get more links with the same keyword. It means same content in different URL (The COPYSCAPE issue). Now you can understand the reason why those sites are losing their visitors from Google (Other search engine didn’t come up with such updates yet).

Well, in this circumstance if you get a link from such content, will that confer you same link juice that you used to get earlier? Not at all, even your site may (get) penalized for performing in such activity (article submission in multiple directories).

Conversely scrapers have a tendency of creating free blogs (blogger or wordpress) with full of copied content. They are too smart to publish copied content with a read more link to the original content page. Getting links from such blogs may decrease your website’s performance. So do not get links from such blogs to complete your monthly link target. And Google has come up with this updates to stop making such bullshits by the scrapers.

What to do and not to do?

You must be aware of, that some businesses are aggressively buying risky links and getting badly effected in Google rankings, in consequence of the update many SEO companies have been affected by the algorithmic drop in value of undesirable links from low quality or spammy domains.

Another major part of the update appears to be the importance of a Link profile, especially high amount of links with the same or nearly same anchor text. Websites that procured such links and didn't scrutinize where the links derived in terms of relevance and authority, have been circuitously affected by the downgrading in link value.

For a long term project publish great content with useful resources related to your industry and make sure you submit one article in one article directory. These articles will attract links logically and perk up the performance of your website in long term.

An especial note for our content writers:

To avoid such things the initial steps should be taken by the content writers who provide us more and more unique article every day. They need to work more on article title and sub-title. As you know title is the most valuable part of the whole content. And avoid using repeated keywords 1% is fair enough to boom your content. Well after that concentrate on the topic deeply. May every day you have to write articles on the same topic, keep in mind that you do not use same or nearly same title again and again. And what you have to write in the body of the content that you know better than me {if you are content or a copywriter… ;)}.
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